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How much does Answer Engine Optimization (AEO) cost?
Most AEO agencies charge a monthly retainer of roughly $2,000 to $20,000, depending on how many AI engines and questions they track, how much content they publish, and how much authority and PR work is included. Endoxic's plans start at $3,999, $5,999 and $9,999 a month (USD).
What you are paying for
An AEO retainer pays for four kinds of work. The more of each you need, the higher the price.
- Questions tracked. The number of buyer questions tested across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews each month.
- Content. Pages written or improved so they answer those questions directly.
- Authority. Links and PR placements on the sites AI already trusts and cites.
- Reporting. How often you see which answers name you and what traffic they send.
Typical market prices in 2026
Published agency guides put AEO retainers at roughly $2,000 to $20,000 a month depending on scope. Broader estimates for AI search optimization run from about $1,500 to more than $50,000 a month for enterprise programs. Prices below that range usually mean monitoring only, with little content or authority work.
How Endoxic prices AEO
Endoxic offers three plans: Doxa from $3,999 a month, Endoxa from $5,999 and Axioma from $9,999 (USD). Every plan can be tailored: you can adjust how many prompts are tracked, how much content is created, how many authority links and PR placements are earned, and how often you get reports. Pricing adjusts to match. Plans have a three-month minimum, then you can cancel anytime with two weeks' notice. There are no setup fees.
How to compare AEO quotes
- Ask which AI engines are tracked, and how many questions.
- Ask how much content and how many authority placements are included each month.
- Ask what the report shows: answers that name you, how you are described, and the traffic those answers send.
- Ask what happens after the minimum term.
