Home / Answers
Answers library
Plain answers to AEO questions.
Short, sourced answers to the questions buyers ask about Answer Engine Optimization (AEO). Each page starts with the answer.
- How much does Answer Engine Optimization (AEO) cost?Most AEO agencies charge a monthly retainer of roughly $2,000 to $20,000, depending on how many AI engines and questions they track, how much content they publish, and how much authority and PR work is included. Endoxic's plans start at $3,999, $5,999 and $9,999 a month (USD).
- What is the difference between AEO, SEO and GEO?SEO earns your pages a ranking in a list of links. AEO (Answer Engine Optimization) earns your brand a place inside the answer an AI tool gives. GEO (Generative Engine Optimization) is a closely related term from a 2023 research paper for improving how often content appears in AI-generated responses.
- How do I get my brand mentioned in ChatGPT?ChatGPT names brands it can find, understand and trust. Let OpenAI's search crawler read your site, state the same clear facts about your business everywhere, answer your buyers' questions directly, and earn mentions on the sites ChatGPT already cites.
- How do you measure AI visibility?Track a fixed set of buyer questions across AI engines every month and record how often your brand is named, how accurately it is described and which sources are cited. Pair that with AI referral traffic in your analytics and Google Search Console's generative AI reports.
- What is a zero-click search, and why does it matter?A zero-click search ends without the searcher clicking any result. In the first four months of 2026, 68% of US Google searches ended that way, according to SparkToro. When people get their answer on the results page, the brands named in that answer win attention that ranked links never see.
